HubSpot Blog Category

How a Softr Client Portal Transforms Customer Experience

Benefits of Custom HubSpot Development for Marketing Ops

If you’ve used HubSpot for a while, you’ll know it’s great at simplifying marketing operations. But as your setup grows, so does the complexity, and you can quickly hit limitations that stall your automation strategy. That’s where a HubSpot development company can help.

When Not to Automate Your Marketing Operations

With the not-so-recent ‘new wave’ of artificial intelligence, it’s become extremely tempting for teams to automate marketing operations across the board. Whilst there are very valid use cases for automating with the help of AI, it is not always the best practice. In this blog, we’ll look at key reasons not to automate certain parts of your marketing operations, and offer tips to avoid common pitfalls when you do.

How to Master the HubSpot Salesforce Sync

A lot of marketing teams are using HubSpot Marketing Hub, whilst their sales teams are operating out of Salesforce Sales Cloud. This is a perfectly reliable setup as long as the HubSpot Salesforce integration between the two is maintained. One of the challenges we often hear is related to Lead Assignment and how/when HubSpot can create records in Sales Cloud. Lead Assignment via the HubSpot-Salesforce integration is what we will cover in this blog.

Pardot vs HubSpot & Why Teams Are Switching [Webinar]

HubSpot Salesforce Field Mapping Best Practices

When HubSpot and Salesforce don’t align properly, reports are unreliable, sales complain about poor-quality or incomplete leads, and marketing teams struggle to prove the impact of their campaigns. Not to mention senior leadership questioning the numbers being presented. In many cases, these problems can be traced back to something that seems simple on the surface but has huge implications if not handled well: HubSpot Salesforce field mapping.

Why Marketing Operations Must Sit at the Strategy Table

If your marketing operations team is still seen as an IT service desk, there’s a serious misalignment in how your business values that function. Ops isn’t about ad hoc fixes, simple form builds, or reactive list requests. Reducing marketing operations to a ticketing queue undermines their potential and hinders your ability to scale, prove ROI, and remain creative.

How to Manage a Successful HubSpot API Integration

The Real Reason Your HubSpot Automation is Failing

When leaders hear “HubSpot automation”, they often imagine a magic button. If only we could press it once and watch the leads roll in. Customers would convert in the blink of an eye. Revenue would soar. Of course, marketing automation - and HubSpot specifically - isn’t magic. Being successful with HubSpot means having great systems, built with intent.

3 Pitfalls of HubSpot Workflows & How to Avoid Them

When it comes to marketing automation, HubSpot workflows are one of the most powerful tools at your disposal. They can take care of repetitive tasks, streamline lead management, and even improve sales handoffs, all while giving you back time to focus on strategy and creativity.

What is RevOps & Why Should Marketing Care?

If you’ve been in the world of Salesforce, HubSpot, or marketing automation recently, you’ll have heard the term RevOps. Short for Revenue Operations, it’s become one of the most talked-about approaches to driving growth. But beyond the buzzword, what does RevOps really mean, and why should marketers in particular be paying attention?

The 7 Sins of HubSpot Data Migration (& How to Avoid Them)

Migrating your marketing automation platform is one of those projects that should never be underestimated. Whether you’re moving from Salesforce Account Engagement (Pardot) or another platform to HubSpot Marketing Hub, the goal is usually to simplify your tech stack, reduce friction, and prove more marketing ROI with less effort. And you will get there… so long as you give your HubSpot data migration the due diligence it deserves.

7 Common HubSpot Salesforce Integration Issues

The integration between HubSpot Marketing Hub and Salesforce CRM (aka Sales Cloud) should create a seamless connection between lead generation and revenue reporting. But more often than not, the native HubSpot Salesforce integration comes with issues, particularly when marketing teams are trying to achieve more than the basics.

How to Ensure a Successful HubSpot Integration

Integrating HubSpot Marketing Hub with the rest of your tech stack isn’t a backend task for IT. It’s a strategic move with direct consequences for how effectively your team can prove marketing ROI, secure future budget, and run campaigns without technical roadblocks. Whether it’s syncing data between platforms, streamlining marketing project management, or powering attribution reporting, a successful HubSpot integration is essential to productive marketing.

How Personal is Your HubSpot Personalisation?

At MarCloud, we’ve seen too many HubSpot email campaigns that start with a cheery “Hi {{first name}}” and call that personalisation done. But if you’re a marketing manager or director using HubSpot, you know that audiences don’t just want, they expect a higher level of personalisation. Delivering on these expectations is crucial for getting results.