Sam has a background in managing projects and tours for some of the world's biggest orchestras and performing arts groups. Having learned about marketing automation and Salesforce in his free time, he embarked on a career change which led him to MarCloud. This started with a Project Management role before moving into Sales where he now enjoys creating collaborative working relationships between our clients and experts at MarCloud. He holds the Account Engagement (Pardot) Consultant Certification and loves seeing our client's success stories having worked with MarCloud to solve their problems.
With the not-so-recent ‘new wave’ of artificial intelligence, it’s become extremely tempting for teams to automate marketing operations across the board. Whilst there are very valid use cases for automating with the help of AI, it is not always the best practice. In this blog, we’ll look at key reasons not to automate certain parts of your marketing operations, and offer tips to avoid common pitfalls when you do.
Sam Green
5 mins
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