Our team of Pardot experts and marketers will undertake a comprehensive review of your account.
- Shine a light on how the system is currently set up
- Communicate risks of the system failing as you scale
- Uncover areas that are being underutilised
- Enable your entire team to understand what’s happening in Pardot
- Visualise the customer journey and how Leads should actually handled by Sales
- Provide tangible and actionable recommendations for next steps
Our Pardot audits answer questions like:
- Is the current framework fit for purpose?
- Are Pardot and Salesforce talking to each other seamlessly?
- Is your content taxonomy scalable and coherent?
- Is the Salesforce campaign hierarchy in place and can we see the reports we need?
- How can the customer journey be improved?
- What scoring and grading system is in place?
- What is the definition of an MQL?
Ultimately, it’s about giving you visibility of the system, a fresh perspective, and a set of next steps for improvement.
All of which allows you to successfully run lead generation and nurturing activity that generates a return on investment.
Contact us today to chat about auditing your Pardot account.