Pardot Grading & Scoring Worksheet [FREE DOWNLOAD]
Pardot Grading & Scoring Worksheet [FREE DOWNLOAD]
Free Download • B2B Marketer’s Worksheet
Understanding how Pardot grading and scoring works is very different from being able to successfully plan and implement customised models. Putting this into practice though is another story entirely. Which is why we’ve created a Pardot Grading & Scoring Worksheet to help.
Most marketers get the basics of grading and scoring leads.
Grading is about assigning a letter grade to prospects based on how closely their demographic information aligns with our ideal buyer.
Lead scoring ignores information about the prospect themselves and instead takes into account their behaviour. How they interact with the brand-whether they open an email, attend a webinar, or watch a video-tells us how interested they are in our services or products.
Certain behaviours are awarded points and once a points threshold is reached, the prospect is ripe for contacting directly and pitching.
However, some of the most common questions we get asked at MarCloud Consulting are:
- How do I plan grading when I have multiple buyer types?
- I don’t have buyer personas, where do I start with grading?
- What are the right amount of points to score a prospect for [example action]?
- What should the score threshold be?
- How do I set all of this up in Pardot and sync to Salesforce?
The Pardot Grading & Scoring Worksheet is a an interactive tool that marketers can use to figure out the answers to all of these questions (it’s best used in conjunction with our B2B Marketer’s Handbook: Pardot Grading & Scoring That Works).
What to expect from the worksheet
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