What is Marketing Cloud?
Salesforce Marketing Cloud is the umbrella name for the Marketing Cloud portfolio of marketing software. Generally, these are designed to help businesses engage with their customers across multiple channels—email, social media, web, SMS, and more.
Whether it’s sending a newsletter, posting on social media, or setting up complex customer journeys, Marketing Cloud provides all the tools to do it from one place.
It’s particularly powerful for businesses looking to create personalised marketing at scale. With features for segmentation, automation, and analytics, businesses can deliver targeted campaigns and see how their efforts are performing in real time.
Within Marketing Cloud, there are multiple software products, including Marketing Cloud Engagement, Marketing Cloud Account Engagement, Marketing Cloud Growth, and more. The product that’s right for you can be dependent on your business requirements i.e. the length of your sales cycle, your channel mix, and other factors.
Capabilities & More information
Capabilities of Salesforce
With Salesforce Marketing Cloud, customers have access to:
- Multi-channel campaign management for email, SMS, social, and web
- Audience segmentation and targeted messaging
- Journey Builder to automate personalised customer journeys
- Real-time tracking and analytics to monitor campaign performance
- AI-driven insights for enhanced targeting and recommendations
- Integration with third-party systems and data sources
- Personalisation at scale using customer data
- Automated workflows for marketing processes
Learn more about Salesforce
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