What is Journey Builder?
Journey Builder is a tool in Salesforce Marketing Cloud Engagement designed to automate and manage customer journeys across multiple channels.
It allows businesses to map out customer interactions at different stages of their journey, from initial awareness to post-purchase engagement.
By using Journey Builder, companies can personalise the customer experience by sending tailored messages through email, SMS, WhatsApp, social media, and more, all based on real-time customer data.
Journey Builder is ideal for businesses that want to create seamless, consistent experiences across different touchpoints and keep their customers engaged at every stage.
Capabilities & More information
Capabilities of Salesforce
With Journey Builder, customers have access to:
- A visual canvas to map out multi-channel customer journeys
- Real-time triggers and actions
- Personalisation options for each step of the journey
- Automation of email, SMS, social, and web-based interactions
- Pre-built journey templates
- Integration with Salesforce CRM
- Analytics tools
- AI-powered insights to optimise customer interactions
Learn more about Salesforce
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