What is Einstein 1 Platform?
Salesforce has always been at the forefront of innovation, and its latest development, the Einstein 1 Platform, is no exception! Launched at Dreamforce 2023, this platform represents a significant leap forward in how businesses can harness data, AI, and CRM to transform customer engagement. The Einstein 1 Platform is designed to meet evolving customer expectations, optimise marketing and sales efforts, and ultimately set new benchmarks for excellence in the CRM industry.
Einstein 1 is built by natively integrating Salesforce Data Cloud with Einstein AI, creating a unified solution that delivers a single source of truth for customer data. This integration allows businesses to access and consolidate data from any source—whether it’s native CRM applications or external systems. Once the data is in Salesforce’s language, it can be seamlessly actioned using AI and automation to craft highly personalised customer experiences.
In today’s fast-paced world, data is exploding in volume, and businesses need AI to keep up with the demand for productivity and personalisation. Yet, many struggle due to fragmented data across multiple platforms. Salesforce addresses this with the Einstein 1 Platform, which unifies data, AI, and CRM within a robust metadata framework. This unification not only enhances data connectivity but also drives business transformation.
Capabilities & More information
Capabilities of Salesforce
With Einstein 1, customers get:
- Unified data model
- Seamless data connectivity
- Native AI integration
- AI-driven personalisation
- Automation at scale
- Cross-platform compatibility
- Enhanced customer engagement
- Scalability and flexibility
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