What is Marketing Cloud Growth Edition?
Marketing Cloud Growth Edition is a version of Salesforce Marketing Cloud tailored for smaller businesses or those just starting with marketing automation.
It offers core features like email marketing, customer segmentation, and basic analytics but without the complexity or cost of the full Marketing Cloud suite.
It’s ideal for businesses that want to level up their marketing efforts but don’t need all the bells and whistles just yet. As your business grows, you can easily upgrade to access more advanced features.
As of 2024, Account Engagement customers also have access to Marketing Cloud Growth features directly within their existing accounts.
Capabilities & More information
Capabilities of Salesforce
With Marketing Cloud Growth Edition, customers have access to:
- Email marketing to engage with customers at scale
- Basic segmentation tools to organise customer data
- Pre-built automation workflows for simple tasks
- Integration with social media channels
- Customisable email templates for faster campaign setup
- Analytics and reporting for basic performance tracking
- Ability to scale and upgrade as your business grows
- Access to Salesforce AppExchange for added functionality
Learn more about Salesforce
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