What is Marketing Cloud Engagement?
Marketing Cloud Engagement is a part of the Salesforce Marketing Cloud umbrella of products, that focuses on creating and managing customer journeys. It allows businesses to automate interactions with their customers, ensuring they get the right message at the right time.
From welcome emails to post-purchase surveys, Marketing Cloud Engagement helps businesses stay connected with their customers throughout their lifecycle, improving retention and driving more meaningful relationships. It’s especially useful for companies looking to improve their customer communications and maintain consistency across channels.
Capabilities & More information
Capabilities of Salesforce
With Marketing Cloud Engagement, customers have access to:
- Journey Builder for multi-channel customer journeys
- Email Studio to manage and send personalised emails
- Automation Studio to trigger marketing actions based on data
- Audience Builder for creating segmented customer lists
- Real-time customer tracking across channels
- Pre-built templates for fast campaign creation
- Integration with CRM for seamless customer data management
- AI-driven personalisation to improve engagement
Learn more about Salesforce
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