MarCloud Consulting FAQs

MarCloud Consulting is a specialist Salesforce and HubSpot consulting partner focused on fixing, optimising and scaling marketing operations. We help marketing and sales teams resolve complex strategic and technical issues across Salesforce Marketing Cloud, Account Engagement (Pardot), HubSpot and Data Cloud. Our work spans audits, implementations, migrations, integrations, automation design, data management, campaign execution and AI adoption, all with a focus on clean data, reliable systems and measurable ROI.

MarCloud supports the full Salesforce and HubSpot ecosystems, plus wider Martech integrations. We specialise in:

• HubSpot - Marketing Hub, CRM, Sales Hub.

• Salesforce - including Sales Cloud, Marketing Cloud (Engagement, Account Engagement aka Pardot, Growth, Advanced), Data Cloud, Agentforce, and related modules.

• Integrated Martech environments - Connecting HubSpot, Salesforce or Data Cloud with third-party systems such as phone tools, project platforms, analytics, events systems, or external CRMs.

This ensures all your tools work cohesively and contribute to a unified customer journey.

Yes, data cleanup and prevention is one of MarCloud’s most common engagements. We regularly help teams resolve issues such as:

• Duplicate contacts, leads and accounts

• Corrupted or overwritten field values

• Millions of unnecessary tasks or campaign members

• Broken lifecycle or routing logic

• Inconsistent data between Salesforce and HubSpot

MarCloud redesigns data models, rebuilds automation safely, and puts guardrails in place to prevent future data decay.

Sync issues are usually caused by mapping errors, outdated values or conflicting automation — and we fix these daily. Common problems we resolve include:

• Salesforce to HubSpot or Pardot sync failures

• Incorrect or missing field mappings

• Two-way sync overwriting clean data

• Picklist and validation rule conflicts

• Automation running on stale or incorrect values

MarCloud supports integrations with a proven process for field mappings, simple logic, sync rules, and aligned data ownership across systems.

There is no one-size-fits-all answer, but MarCloud plans and fixes platform syncs based on how your business actually sells. We help teams define and automate:

• BDR and sales assignment logic

• Region, product or intent-based lead routing

• Custom objects (e.g. Product Interest, Use Case)

• High-intent vs low-intent lead handling

• Task volume reduction and prioritisation

Our goal is to remove manual work, prevent missed leads, and create a lead management model marketing and sales teams trust.

Scoring and MQLs should reflect buying intent. MarCloud helps clients define what a marketing-qualified lead (MQL) truly means for their business, build engagement scoring that reflects real intent, and adjust scoring by region, product, or lifecycle stage. We reduce inflated scores caused by automation loops and align marketing and sales on qualification thresholds. This applies across HubSpot, Account Engagement (Pardot), and Marketing Cloud.

Yes, we address both performance and compliance risks. MarCloud supports:

• Preference centre and subscription type design

• GDPR and consent management

• Marketing contact and usage limits

• Bounce rate and unsubscribe reduction

• Domain authentication, whitelisting, and sender reputation

We ensure email programs are compliant, cost-efficient, and deliverable.

Absolutely. Unreliable reporting is one of the biggest pain points we see. We help teams fix campaign attribution and marketing influence, Opportunity and pipeline reporting, Salesforce and HubSpot dashboards, lifecycle and funnel visibility, and data gaps that skew metrics.

MarCloud uses a market-leading ROI Framework alongside Salesforce attribution and HubSpot reporting to deliver metrics leadership teams can rely on.

We manage full CRM and marketing automation migrations end to end. Clients commonly ask about:

• Migration effort, timeline and risk

• Platform limitations vs future requirements

• Data preservation and cleanup during migration

• Salesforce-to-HubSpot and HubSpot-to-Salesforce transitions

MarCloud handles data, automation, reporting and integrations to ensure migrations are clean, structured and future-proof.

Yes - broken tracking undermines attribution and ROI. We support:

• Form and form handler fixes

• UTM capture and hidden field mapping

• Google Tag Manager integration

• Cross-domain tracking

• Salesforce and HubSpot attribution accuracy

This ensures marketing activity is tracked correctly from first touch to revenue.

How your account is structured and managed matters more than individual automations. MarCloud helps define and implement or rebuild:

• Lead and customer nurture journeys

• Lifecycle automation

• Suppression and eligibility logic

• Long sales cycle nurture streams

• Scalable campaign structures

We design systems that are maintainable and aligned with data-driven buying journeys.

Consent management is both a compliance and cost issue. We help teams stay GDPR compliant, structure subscription types correctly, handle legacy consent data, control HubSpot marketing contact tiers, and prevent accidental opt-in or opt-out issues. This reduces legal risk, protects deliverability and controls platform costs.

MarCloud is one of the few consultancies with deep, hands-on expertise across both HubSpot and Salesforce. Clients choose us because:

• We fix real operational problems, led by strategic thinking

• We support hybrid Salesforce–HubSpot environments

• We cover the full lifecycle, from audits and data cleanup, to integration, automation, reporting, and training.

• We prioritise clean data, stable systems and ROI visibility

• We work as a true extension of internal teams

Most clients start with a short call or audit. This allows our team to understand your systems, data issues and goals, then recommend the most effective next step — whether that’s cleanup, migration, optimisation or ongoing support.