eBooks & checklists

A library of helpful, action-driven eBooks written to help you succeed with Marketing Cloud, Account Engagement (Pardot), and Sales Cloud.

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Expert guides, tips and tricks

Cover with text AMPscript Code Snippets for Marketing Cloud
Marketing Cloud

AMPscript Code Snippets for Marketing Cloud

Our genius MarCloud developers have combined the most commonly requested AMPscript code snippets into one document. Simply download, then copy and paste into your own account for fast solutions. Download the cheatsheet today and take your marketing to the next level.

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eBook cover with the text A Guide to Salesforce Marketing Tools
Sales CloudAgentforceMarketing Cloud

Salesforce Marketing Tools

With the eBook ‘A Guide to Salesforce Marketing Tools’ in your arsenal, you’ll have a go-to, comprehensive, expert guide to understanding and selecting your perfect Salesforce marketing platform(s), be it Marketing Cloud Account Engagement (Pardot) or Engagement, and the products available to each.

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eBook cover with text Creating Customer Journeys in Marketing Cloud
Marketing Cloud

Creating Customer Journeys in Marketing Cloud

From mapping your typical customer journey to understanding which Marketing Cloud Engagement products are right for your business, this handbook is a fast guide to strategic automated marketing that connects with the customer at each stage of their purchase journey.

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eBook cover with text Beginner's Guide to Data Extensions
Marketing Cloud

Beginner’s Guide to Data Extensions

We know from experience that Data Extensions are not always the friendliest Marketing Cloud tool – they can confuse both experts and beginners alike! Our ‘Beginner’s Guide to Data Extensions’ eBook will demystify any confusion around Data Extensions and how to use them.

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Salesforce Marketing Cloud glossary cover page
Marketing Cloud

Salesforce Marketing Cloud Glossary

Even the most experienced Marketing Cloud users won’t always remember every single phrase or term! So, we’ve compiled an A-Z list of definitions you can download to your desktop or print out for your office wall – whichever way works best for you!

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eBook cover with text Automation Studio vs Journey Builder: Ultimate Guide
Marketing Cloud

Automation Studio vs. Journey Builder

To continue on our mission to help make your Pardot experience as valuable as possible, we’ve created an eBook all about Automation Studio and Journey Builder – what they are, what they do, and how to use them! Download your copy.

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Cover page with text Automation Studio vs Journey Builder Cheatsheet
Marketing Cloud

Automation Studio vs. Journey Builder Cheatsheet

Our Automation Studio vs. Journey Builder Cheatsheet is the perfect resource to keep on hand for a quick scan when you need it – and takes about as long to read as it does to fill up your third cup of coffee!

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Coloured background with text A Guide to Salesforce Marketing GPT
AgentforceMarketing Cloud

A Guide to Salesforce Marketing GPT

For sales and marketing teams, generative AI is a game-changer. But proceed with caution! Marketing GPT is a tool that aids but doesn't do our job. Before you dive in, get up to speed with when to rely on Marketing GPT and our expert tips for using it wisely.

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