Your go-to Salesforce Marketing Cloud glossary to decode and demystify common terms and acronyms when using the platform! Download and print to share with your team.
Kumar Gurrampalli
1 min
While it sometimes might feel like it, you’re certainly not the only one who’s spent half their time Googling unfamiliar terms and phrases when using a platform like Salesforce Marketing Cloud!
Despite how well you might know the platform, it can be difficult to remember every single word and acronym you come across when using it. Particularly because Marketing Cloud can be quite technical, with its Automation Studio and SQL and Data Extensions.
So, to make your life just that little bit easier, we’ve put together a Salesforce Marketing Cloud Glossary to keep on hand for whenever you need it!
We know how frustrating it can be when you’re confidently making your way through a task in Marketing Cloud, be it a new email campaign, file automation, or branching into a new module like Journey Builder, and you suddenly feel stumped with an unfamiliar word or acronym.
In our glossary, listed from A-Z, you’ll find a table of common terms - and their definitions - that you’ll likely come across when using Salesforce Marketing Cloud.
The glossary is designed to help decode and simplify the sort of jargon that often trips people up when using the platform, and everything from AMPscript’, Data relationship’ to shortcode’ is included!
Whether you’re a long-time user of the Salesforce platform, or you’re only just starting to get familiar with it, the glossary is useful for all types of marketers - techy’ or not!
By the way, if you think there’s a term we should add to our glossary, feel free to send us a message and we’ll happily do so!
You can download the glossary to your desktop, file it away in your documents folder, or print it out and stick it on your office wall, so the next time you see Relational data model’ or SQL’, you’ll know exactly what it means!
Download your copy of the Salesforce Marketing Cloud glossary here.
We’ve created this glossary in addition to our Beginner’s Guide to Data Extensions eBook, which you can also download here.
Have questions about Marketing Cloud? We’re here to help! You can contact us for support any time.
Kumar’s working day involves end-to-end Salesforce Marketing Cloud Engagement implementations & API integrations. Typical tasks include requirement gathering, solution design, testing, implementation, and overseeing the development. He’s quality-focused and always gives best-in-class solutions to clients.
Even the most experienced Marketing Cloud users won’t always remember every single phrase or term! So, we’ve compiled an A-Z list of definitions you can download to your desktop or print out for your office wall – whichever way works best for you!
Download Marketing Cloud GlossaryGone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.
Tom Ryan
2 mins
The demands on modern marketers are greater than ever and often, sophisticated personalisation can suffer as a result. By ‘sophisticated’, I mean personalisation efforts that span the full customer lifecycle, delivering an integrated and impactful experience for your customers at every touchpoint. Pardot personalisation at this level is entirely possible but sometimes overlooked or written off as “too hard”.
Tom Ryan
2 mins
When it comes to event marketing, it’s no longer enough to send a few promotional emails and hope people show up. To truly drive registrations, engage attendees, and deliver measurable results, you need an efficient, personalised approach - one that takes full advantage of automation tools like Salesforce’s Engagement Studio.
Triana Jarman
3 mins
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
Sign up to the newsletter
![Coloured background with text Salesforce Account Engagement [eBook]](https://www.datocms-assets.com/103555/1729648117-personalisation-account-engagement-ebook.png?auto=format&dpr=0.5&w=1568)
![Coloured background with text Perfecting Personalisation in 2 Minutes [Cheatsheet]](https://www.datocms-assets.com/103555/1729648530-personalisation-pardot-cheatsheet.png?auto=format&dpr=0.5&w=1568)
