Getting sales and marketing teams to sing from the same hymn sheet is a common challenge for businesses, even those using market-leading platforms like Pardot (Account Engagement) and Sales Cloud.
4 mins
With Marketing Cloud Growth being built on the Einstein 1 platform, Salesforce has thrown a bit of a curveball in the marketing automation game.
Tom Ryan
5 mins
Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.
Tom Ryan
3 mins
Contrary to popular belief, when consultancies give away the ‘secret sauce’ of marketing automation, they are not shooting themselves in the foot. In our experience, publishing resources that guide customers using platforms like Marketing Cloud only serves to benefit us both. After all, you can’t trust somebody who hides what they do behind smoke and mirrors, right?
Tom Ryan
2 mins
Let’s be clear, B2B Marketing Analytics (B2BMA) is an essential platform for Salesforce and Account Engagement (Pardot) customers. The reporting and analytics capabilities of B2BMA are incredible and when configured correctly, marketers can easily present confident metrics and demonstrate ROI. However, getting the dashboards to do what you need them to, is a challenge.
Chris Thompson
3 mins
In February 2024, Salesforce announced Marketing Cloud Growth edition and this news is particularly exciting for customers because, distinct from Marketing Cloud Engagement and Marketing Cloud Account Engagement, it leverages the core Salesforce platform (Einstein 1) and Data Cloud functionality.
Karen Kalejaiye
3 mins
Engagement Studio is a powerful lead nurturing engine and one that I love to get creative with! There is so much that is possible, from automating marketing flows and engaging prospects in real time to supporting the sales pipeline.
Karen Kalejaiye
4 mins
Let’s start by saying that UTM parameters sound way more technical than they are. We’re not talking about a piece of code or script that requires a developer or your IT team to get involved. UTM parameters can be created and used by all marketers and when it comes to Account Engagement (aka Pardot) they’re vital, for a few reasons.
Tom Ryan
3 mins
In a joint statement made in October 2023, Google and Yahoo announced changes to their email policies, effective from February 2024.
Jonathan Chowdhury
3 mins
One of the biggest challenges for marketers new to Marketing Cloud Engagement is the need to steer away from simple subscriber lists and instead make use of Data Extensions and other more advanced data modelling because some features of Marketing Cloud, such as Journey Builder, require it.
Kumar Gurrampalli
4 mins
There’s no arguing with the fact that quality data is the lifeblood of successful marketing. The way our data is collected, structured and kept clean determines just how much is possible with our marketing activities, particularly when it comes to automating customer journeys. Which is why there are so many benefits of tapping into Salesforce Data Cloud for marketing.
Anton Minnion
3 mins
Whether you’re implementing Pardot (now called Account Engagement) for the first time, or onboarding a new team member who needs access to Pardot, you’ll need to understand the various Pardot user roles and permission sets.
Tom Ryan
3 mins
You might have noticed a rise in Trailblazers talking about a product called ‘Salesforce Data Cloud’. There’s a bit of a buzz in the community because Salesforce has made the unprecedented decision...
Anton Minnion
3 mins
In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.
Anton Minnion
2 mins
If you’re new to the world of Salesforce Data Cloud, you’re probably coming up against terms like ‘data lake’, ‘data warehouse’, and ‘data lakehouse’, and wondering how they’re different from each other. Although they sound quite technical, the basics are easy to understand, once explained.
Anton Minnion
3 mins
There’s a fair bit of confusion about Salesforce Data Cloud and Snowflake Data Cloud. Given the name similarities, this isn’t surprising! However, when it comes to assessing Salesforce Data Cloud vs Snowflake, there actually shouldn’t be competition...
Anton Minnion
3 mins
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