The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.
The concept of a recycle bin is something we should all be familiar with by now, there’s most likely one in whatever software solution you’re using. Here's what you need to know about Pardot prospects and the recycle bin.
The power of the natural search report in Pardot is understanding which keywords not only result in clicks to your website but generate revenue. There are insights in the Natural Search report that you won’t find in external website analytics tools.
In a previous blog, we discussed reasons to customise your Pardot preference centre. Now, if you're asking the question; how should you go about customising your preference centre? Here's how to do it in 3 easy steps.
All accounts have a default Pardot preference centre, however, by customising yours, you can use this page for much more than simply setting preferences. In this blog we cover 3 reasons why you should do so.
Understanding Pardot notifications for email preferences is key, so that you can receive the right types of alerts when the leads you are interested in are active, and cut the unnecessary emails. I'll run through what each of them do.
Pardot dynamic content is one of the features that makes Pardot so exciting, yet many marketers have yet to use this level of automation - here's why you need to!