Nurturing prospects shouldn’t stop as soon as they are converted to leads and Salesforce Engage is specifically designed to boost nurture and prospect engagement. Read on for a detailed explanation.
Person Accounts in Pardot is a feature built to cater to those who may need to manage both a B2B and B2C approach. This includes when the prospect is the direct purchaser of a product or service. Here's what you need to know.
How we organise our Pardot account can be the difference between having a sleek marketing automation platform and just housing a clutter of assets and automation. Here are our top 10 tips for organising your account
Getting to grips with multivariate testing in Pardot isn’t too difficult but in my experience, there are a few frequently asked questions. This blog exists to answer your questions and help get you started.
Any feature that can make content management more efficient for our clients is bound to get us excited, and when the Pardot Snippets feature was released it was all smiles at MarCloud.
Dynamic lists are particularly useful on your email preference page. In this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.
Pardot released their ‘Automated Resubscribe’ feature back in August 2019. Here, I'll explain how to use the Pardot resubscribe feature and how this further enhancement has given us even more control over the resubscribe experience.
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of. Here, I'll go into detail as to how they automatically segment your prospects, based on matching a set of rule-based criteria.
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.