Despite its intuitive design, the Lightning Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
Events marketing is a crucial component of a non-profit's communications and marketing mix. From the pre-event marketing process, to post-event engagement, Pardot for non-profits can help to elevate your events marketing activity.
Great Pardot email marketing takes a lot of thought, effort and strategy. To make your life that little bit easier, we’ve put together an entire ebook that outlines the process to follow for great Pardot email marketing.
We have a new feature in Pardot: Prospect Mailability. This is exciting because it’s going to ensure we have the most success with our Pardot email marketing campaigns. Here's everything you need to know about the upgrade.
Pardot form tracking in Google Analytics doesn’t have to be difficult! We’ve been able to implement a Pardot form tracking system that works and can be replicated by other Pardot users, using Google Tag Manager.
On your Tableau CRM Analytics Studio dashboard, you may have noticed the in-app assistance under the Learning Centre tab. This blog shares exactly what the Analytics Learning Centre is and which content may benefit you!
When it comes to creating a dashboard we have two options, we can either use one of the pre-built templates provided in the B2B MA app, or create a dashboard on a blank canvas. Here we cover the best practices for creating a custom dashboard on a blank canvas!
The Prospect and Activity Dataset is key in Tableau CRM Analytics as it reports on which content influences specific prospects in their journey. In this blog we cover how to enable this feature and ways to use it effectively.
Pardot segmentation allows us to be more targeted in our approach! In this blog, I’ll explain the different ways you can segment your prospects within Pardot and outline some best practice guidelines on how to do this.