Laura Formby

Laura Formby

Alongside an interest in all things Tech, Laura is always interested in finding different ways to enhance a client’s Pardot account by identifying opportunities in line with the wider marketing strategy.

More from Laura Formby

2021-02-24T07:51:48+00:00
Support
2021-02-24T07:51:48+00:00

A Pardot Consultant’s Tips: How to Prepare for the SSO Update

In case you haven’t heard by now, as of February 15th 2021, all Pardot users will need to sign in via Salesforce single sign-on. Users without a Salesforce License nor an Identity License will lose their access to pi.pardot.com.

Laura Formby
2021-02-24T07:51:48+00:00February 11th, 202119 minutes
2021-02-11T09:48:17+00:00
Salesforce Basics
2021-02-11T09:48:17+00:00

Why Campaign Influence Is A Must For B2B Market...

Pardot Campaigns allow us to track our prospects’ first touchpoint, whilst Salesforce allows us to track all touchpoints of that Lead/Contact. In this blog, I’ll explain why setting up Salesforce Campaign Influence is necessary and provide you with a step-by-step guide.

Laura Formby
2021-02-11T09:48:17+00:00December 3rd, 202021 minutes