Laura Formby

Laura Formby

Alongside an interest in all things Tech, Laura is always interested in finding different ways to enhance a client’s Pardot account by identifying opportunities in line with the wider marketing strategy.

More from Laura Formby

2021-05-11T05:15:29+01:00
Salesforce Basics
2021-05-11T05:15:29+01:00

10 Best Practices for a Custom B2BMA Dashboard

When it comes to creating a dashboard we have two options, we can either use one of the pre-built templates provided in the B2B MA app, or create a dashboard on a blank canvas. Here we cover the best practices for creating a custom dashboard on a blank canvas!

Laura Formby
2021-05-11T05:15:29+01:00May 11th, 202116 minutes
2021-02-11T09:48:17+00:00
Salesforce Basics
2021-02-11T09:48:17+00:00

Why Campaign Influence Is A Must For B2B Market...

Pardot Campaigns allow us to track our prospects’ first touchpoint, whilst Salesforce allows us to track all touchpoints of that Lead/Contact. In this blog, I’ll explain why setting up Salesforce Campaign Influence is necessary and provide you with a step-by-step guide.

Laura Formby
2021-02-11T09:48:17+00:00December 3rd, 202021 minutes