Laura Formby

Alongside an interest in all things Tech, Laura is always interested in finding different ways to enhance a client’s Pardot account by identifying opportunities in line with the wider marketing strategy.

More from Laura Formby

2021-06-18T03:34:56+01:00
Support
2021-06-18T03:34:56+01:00

Why Upgrading Prospect Mailability Means Better Pardot Email Marketing

We have a new feature in Pardot: Prospect Mailability. This is exciting because it’s going to ensure we have the most success with our Pardot email marketing campaigns. Here's everything you need to know about the upgrade.

2021-06-18T03:34:56+01:00June 18th, 202123 minutes
2021-05-11T05:15:29+01:00
Salesforce Basics
2021-05-11T05:15:29+01:00

10 Best Practices for a Custom B2BMA Dashboard

When it comes to creating a dashboard we have two options, we can either use one of the pre-built templates provided in the B2B MA app, or create a dashboard on a blank canvas. Here we cover the best practices for creating a custom dashboard on a blank canvas!

2021-05-11T05:15:29+01:00May 11th, 202116 minutes
2021-02-11T09:48:17+00:00
Salesforce Basics
2021-02-11T09:48:17+00:00

Why Campaign Influence Is A Must For B2B Market...

Pardot Campaigns allow us to track our prospects’ first touchpoint, whilst Salesforce allows us to track all touchpoints of that Lead/Contact. In this blog, I’ll explain why setting up Salesforce Campaign Influence is necessary and provide you with a step-by-step guide.

2021-02-11T09:48:17+00:00December 3rd, 202021 minutes