Nurturing prospects shouldn’t stop as soon as they are converted to leads and Salesforce Engage is specifically designed to boost nurture and prospect engagement.
Person Accounts in Pardot is a feature built to cater to those who may need to manage both a B2B and B2C approach. Here's what you need to know before using it for your business.
How we organise our Pardot account can be the difference between having a sleek marketing automation platform and just housing a clutter of assets and automation.
Any feature that can make content management more efficient for our clients is bound to get us excited, and when the Pardot Snippets feature was released it was all smiles at MarCloud.
One place that dynamic lists are particularly useful, is on your email preference page. So in this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of.
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets.
The power of the natural search report in Pardot is understanding which keywords not only result in clicks to your website but generate revenue. Use this to
You know that customising your Pardot preference centre is a must but how should you approach doing this? Here's how to do it in 3 easy to follow steps.
All accounts have a default Pardot preference centre, however, by customising yours, you can use this page for much more than simply setting preferences.
Understand Pardot notifications for email preferences so you can receive the right types of alerts when the leads you are interested in are active and cut the unnecessary emails.
Pardot dynamic content is one of the features that makes Pardot so exciting, yet many marketers have yet to use this level of automation - here's why you need to!