Pardot requires a decent chunk of marketing or IT budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by demonstrating clear marketing and Pardot ROI.
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes.
Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!
Many companies have a range of products and services to showcase and if we want to pinpoint the specific interest of a prospect, then Scoring Categories are the perfect solution.
When we don’t use best practices for building or managing Engagement Studio activity, it can lead to a damaging and wasteful experience for both the user and our business. Today I’m sharing nine best practices to know about when using Engagement Studio.
With so many new releases in 2020, it’s hard to differentiate which will have the greatest impact on Pardot and our clients. Therefore, we have condensed the latest features from the Winter ‘20 release to what’s coming in Spring ‘20.
Person Accounts in Pardot is a feature built to cater to those who may need to manage both a B2B and B2C approach. Here's what you need to know before using it for your business.
How we organise our Pardot account can be the difference between having a sleek marketing automation platform and just housing a clutter of assets and automation.
Getting to grips with multivariate testing in Pardot isn’t too difficult but in my experience, there are a few frequently asked questions. This blog exists to answer your questions and help get you started.
Any feature that can make content management more efficient for our clients is bound to get us excited, and when the Pardot Snippets feature was released it was all smiles at MarCloud.
One place that dynamic lists are particularly useful, is on your email preference page. So in this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of.
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets.
The power of the natural search report in Pardot is understanding which keywords not only result in clicks to your website but generate revenue. Use this to
You know that customising your Pardot preference centre is a must but how should you approach doing this? Here's how to do it in 3 easy to follow steps.
All accounts have a default Pardot preference centre, however, by customising yours, you can use this page for much more than simply setting preferences.
Understand Pardot notifications for email preferences so you can receive the right types of alerts when the leads you are interested in are active and cut the unnecessary emails.
Pardot dynamic content is one of the features that makes Pardot so exciting, yet many marketers have yet to use this level of automation - here's why you need to!