The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard. In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate and use.
Without a shadow of a doubt, any Pardot and Salesforce user will have seen the term HML or Handlebars Merge Language floating around since the big August release.
In this article, we will cover everything you need to know about using Pardot Analytics for reporting to the C-suite. From how the B2B Marketing Analytics app works with Pardot, to useful tools, common terms, and great resources.
The August 2019 release gives us 8 new Pardot features to better our marketing performance. See the run-down of everything new in this article.
We've compiled some top tips for passing the Pardot exam so you have the best chance of passing first time and becoming a Pardot champion!
Whether you're a beginner or already actively using marketing automation software, a marketing automation course helps develop your skills and knowledge
Learn why Pardot is the automation platform of choice for MarCloud Founder Tom Ryan and the reasons why to help you answer the question: why Pardot?
What happens to your leads once they enter Pardot is just as important as getting them there in the first place. Here's why and how to plan lead management
Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
Pardot Lead Scoring is one of those sophisticated marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. This post talks through the best practices for improving your Pardot lead scoring.
Don't just let your Pardot email campaigns run the average basics - get better response and conversion rates with these 8 Pardot email campaign tips for marketers who specialist in Pardot automation. No matter how fantastic a marketing automation tool may be, it still requires a savvy marketer to run it. Though it saves time, marketing automation does not replace the need for human input altogether and especially in the case of Pardot email,
Whether you're a business just getting set up with Pardot, or a consultant who needs to know the software better, this DIY course will show you how.
