As with any premium software, Salesforce Marketing Cloud comes with a learning curve. For busy in-house marketers, it can be challenging to learn the system and run efficient, successful campaigns. This is why Salesforce Marketing Cloud partners exist.
Assuming you’re integrated and ready to rock, you’re able to easily add leads to a Pardot List and Engagement Studio easily from within Salesforce.
We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
The Salesforce Winter ‘22 release includes many exciting features but perhaps the most highly anticipated is the new Pardot Lightning Landing Page Experience.
Not-for-profit organisations can use marketing automation software in a unique way to reap the benefits for marketing activity too. Specifically, using Pardot for fundraising can be a highly effective way to recruit new and repeat donors.
When you’re pressed for time and multi-tasking a thousand things at once, a Pardot email marketing checklist will help keep you on track - meaning less room for error, and more room for marketing success!
The concept of GDPR has been at the forefront of marketing automation in the last few years. When it comes to Pardot and GDPR compliance, there are at least ten crucial things to consider, which I’ve outlined in this blog checklist.