The concept of GDPR has been at the forefront of marketing automation in the last few years. When it comes to Pardot and GDPR compliance, there are at least ten crucial things to consider, which I’ve outlined in this blog checklist.
The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard. In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate.
Without a shadow of a doubt, any Pardot and Salesforce user will have seen the term HML or Handlebars Merge Language floating around since the big August release. So, what does this update mean for us exactly?
In this article, we will cover everything you need to know about using Pardot Analytics for reporting to the C-suite. From how the B2B Marketing Analytics app works with Pardot, to useful tools, common terms, and great resources.
It’s that time of the year again, Salesforce has given us a bunch of new Pardot features. The August 2019 release gives us 8 new Pardot features to better our marketing performance. See the run-down of everything new in this article.
We've compiled some top tips for passing the Pardot exam so you have the best chance of passing first time and becoming a Pardot champion! The exam however is not without its challenges, so, let's go over some useful insights.
Whether you're a beginner or already actively using marketing automation software, a marketing automation course helps develop your skills and knowledge
When choosing between various marketing automation tools for your business, you’ll likely ask yourself; why Pardot? In this blog you'll learn why Pardot is the automation platform of choice for MarCloud Founder Tom Ryan.
What happens to your leads once they enter Pardot is just as important as getting them there. Lead management allows you to score and grade your leads so you have a clear idea of which are qualified. Let's cover how and why.