Improving UX with Pardot Forms & Progressive Profiling
Progressive profiling is a Pardot form feature that aids user experience just as much as it helps businesses to understand more about prospects over time.
More from Jake Bond
What Does a Salesforce Marketing Cloud Partner Do?
As with any premium software, Salesforce Marketing Cloud comes with a learning curve. For busy in-house marketers, it can be challenging to learn the system and run efficient, successful campaigns. This is why Salesforce Marketing Cloud partners exist.
How Sales Can Easily Add to Pardot Lists From S...
Assuming you’re integrated and ready to rock, you’re able to easily add leads to a Pardot List and Engagement Studio easily from within Salesforce.
How to Define B2B Qualified Leads [eBook]
We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!
The Salesforce Ecosystem: Is Marketing Cloud Pa...
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
How to Approach Not-for-Profit Marketing Report...
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
The New Pardot Lightning Landing Page Experienc...
The Salesforce Winter ‘22 release includes many exciting features but perhaps the most highly anticipated is the new Pardot Lightning Landing Page Experience.
How to Use Pardot for Fundraising as a Not-for-...
Not-for-profit organisations can use marketing automation software in a unique way to reap the benefits for marketing activity too. Specifically, using Pardot for fundraising can be a highly effective way to recruit new and repeat donors.
Download: The Essential Pardot Email Marketing ...
When you’re pressed for time and multi-tasking a thousand things at once, a Pardot email marketing checklist will help keep you on track - meaning less room for error, and more room for marketing success!