Pardot Lists vs Tags: Which Is Best?
It’s an ongoing debate in the Pardot community whether we should use lists or tags, they’re both very useful and both offer ways to provide structure and segment your prospects.
Pardot Cookies Update: First-Party vs Third-Party
As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta. What’s the difference between third-party and first-party cookies? We explore in this article.
The Ins and Outs of Pardot and Salesforce Integration
There’s a little more to Pardot and Salesforce integration and it’s important to do all of the set up before importing any data.
Everything You Need to Know About Pardot Connectors
Pardot connectors allow you to draw information about your prospects from third-party tools into the profile for that person in Pardot. Important because...