Pardot segmentation allows us to be more targeted in our approach! In this blog, I’ll explain the different ways you can segment your prospects within Pardot and outline some best practice guidelines on how to do this.
Many clients are aiming to bridge the gap between Sales and Marketing and we are loving it! That's why we highly recommend you enable Salesforce Engagement History. In this blog we cover the benefits and how to enable it.
In case you haven’t heard by now, as of February 15th 2021, all Pardot users will need to sign in via Salesforce single sign-on. Users without a Salesforce License nor an Identity License will lose their access to pi.pardot.com.
Pardot Campaigns allow us to track our prospects’ first touchpoint, whilst Salesforce allows us to track all touchpoints of that Lead/Contact. In this blog, I’ll explain why setting up Salesforce Campaign Influence is necessary and provide you with a step-by-step guide.
Pardot requires a decent chunk of budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by showing clear marketing and Pardot ROI.
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes. Pardot allows us to report on a variety of stats across different marketing assets.
Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!
Many companies have a range of products and services to showcase and if we want to pinpoint the specific interest of a prospect, then Scoring Categories are the perfect solution.
When we don’t use best practices for building or managing Engagement Studio activity, it can lead to a damaging and wasteful experience for both the user and our business. Today I’m sharing nine best practices to know about.