Setting up the best marketing attribution model in Pardot can help you to prove which campaigns are contributing towards conversions and won deals in Salesforce. Level up your Pardot reporting with this tool!
It's a question I get asked often, why move over to Pardot forms rather than use Pardot form handler and keeping the same process? Here's why I recommend
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. With this type of software in your arsenal of marketing tools, you can show the journey of your prospects from their initial touchpoint online, to their moment of conversion with sales.
Get help deciding whether to recruit an independent freelance consultant for your Pardot requirements or employ a go-to Pardot agency to support and scale your MA activities. Type ‘pardot agency’ into Google and you’ll receive over 380,000 results. Switch that second word out to ‘freelancer’ and the number of results jumps to more than 430,000.
Don’t you just hate it when you want to quickly find a sentence from the Pardot documentation that validates what you thought, but what you thought would take 2 minutes eventually turns into an endless pit of searching, worse than any YouTube hole you’ve ever gone through and before you know it you’ve spent at least half an hour looking at the same articles…
If you're just about to do your Salesforce Pardot integration, stop and read this article first! Learn the common mistakes we see marketers make and why you need to avoid them
Pardot quick start packages usually aim to get you up and running fast, so you can begin automating marketing processes. However, for those who would rather do this work in-house, getting started with Pardot is potentially the most challenging part of adopting your new marketing automation software.
Don't get caught up with a Pardot partner that can't deliver what you need. As you venture into the MA world or seek to upgrade your automation capabilities, consider these points when choosing your support.
Trying to decide between multiple marketing automation software? Learn what Pardot is and what it can help you and your marketing team achieve.