MarCloud Consulting has been awarded ‘Campaign of the Year’ in the 2020 Public Relations and Marketing Excellence Awards! Presented by the Business Intelligence Group, in recognition of quantifiable business results.
The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts, if we have the right basics in place.
Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, there are plenty of new providers cropping up to help businesses capitalise on their technology investment.
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.
These three automation software are consistently in the top 10 rankings by G2 and other reputable sources. In the interest of helping you understand how; Pardot vs Hubspot vs Marketo, compare, let’s discuss their differences.
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
Ready to run a Pardot audit on your account but not sure where to start? A Pardot audit is essential to keeping a healthy account. So, we’ve got a handy Pardot Audit Checklist right here that will guide you through each step.
Pardot's dynamic content is super useful for emails and form thank you content but did you know you can use it on your website too? Watch our video on how to use Pardot dynamic content on your website.
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.