About Tom Ryan

Tom is a is a Salesforce Certified Pardot Consultant & Marketing Cloud Consultant and has a passion for how systems work. He's written blogs for Pardot.com and MarketingProfs.com, featured in a Pardot e-book and hosted a webinar with Pardot on custom form templates and landing pages. He also uses (brackets) and ,commas, where (brackets) and ,commas, should not be used. A lot.

Why B2B Marketing Automation is the Key to Demonstrating ROI

By |2020-05-08T14:05:32+01:00October 15th, 2018|Pardot Implementation|

The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. With this type of software in your arsenal of marketing tools, you can show the journey of your prospects from their initial touchpoint online, to their moment of conversion with sales.

Pardot Agency vs. Freelance Consultant: Your Options Explained

By |2020-05-08T14:07:18+01:00September 25th, 2018|Support|

Get help deciding whether to recruit an independent freelance consultant for your Pardot requirements or employ a go-to Pardot agency to support and scale your MA activities. Type ‘pardot agency’ into Google and you’ll receive over 380,000 results. Switch that second word out to ‘freelancer’ and the number of results jumps to more than 430,000.

Pardot Automation Rule Criteria for Number Fields

By |2020-05-06T02:34:36+01:00September 4th, 2018|Support|

Don’t you just hate it when you want to quickly find a sentence from the Pardot documentation that validates what you thought, but what you thought would take 2 minutes eventually turns into an endless pit of searching, worse than any YouTube hole you’ve ever gone through and before you know it you’ve spent at least half an hour looking at the same articles…

Pardot Quick Start Basics: 6 Steps to Get You Running Smoothly

By |2020-09-15T03:44:47+01:00August 20th, 2018|Pardot Implementation|

Pardot quick start packages usually aim to get you up and running fast, so you can begin automating marketing processes. However, for those who would rather do this work in-house, getting started with Pardot is potentially the most challenging part of adopting your new marketing automation software.