Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.
The Pardot Grading & Scoring Worksheet is an interactive tool that marketers can use to plan their own models.
In previous blogs, we’ve run through the main capabilities and setup steps for Pardot’s new Drag-and-Drop Email Builder. Recently, I was invited to co-host a webinar with Pardot specialists so users can see first-hand how the feature works.
MarCloud Consulting has been awarded ‘Campaign of the Year’ in the 2020 Public Relations and Marketing Excellence Awards!
The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts and helps us improve but only if we have the right basics in place.
Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, not a luxury, there are plenty of new providers cropping up to help businesses make the most out of their technology investment.
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.
In the interest of helping you understand how three of the leading marketing automation platforms; Pardot vs Hubspot vs Marketo, compare, let’s discuss their differences.
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently