In the B2B Marketing 2021 Martech Awards, MarCloud has been shortlisted for two awards! As well as sharing the news, this is an invitation to join us in the live Martech Awards ceremonies on LinkedIn this 24-25 March.
Just for fun, we've created a blog that's entirely made of Pardot dynamic content. It's not great for SEO but it's a great example of creatively using dynamic content. Fill in the form below to choose which blog content you want to see!
Having the ability to grade and score prospects in Pardot is one of the most exciting features. Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.
Understanding how Pardot grading and scoring works is different from being able to plan and implement customised models. The Pardot Grading & Scoring Worksheet is an interactive tool for marketers to use to plan their own models.
In previous blogs, we’ve run through the main capabilities and setup steps for Pardot’s new Drag-and-Drop Email Builder. Recently, I was invited to co-host a webinar with Pardot specialists so users can see first-hand how the feature works.
MarCloud Consulting has been awarded ‘Campaign of the Year’ in the 2020 Public Relations and Marketing Excellence Awards! Presented by the Business Intelligence Group, in recognition of quantifiable business results.
The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts, if we have the right basics in place.
Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, there are plenty of new providers cropping up to help businesses capitalise on their technology investment.
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.