Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, not a luxury, there are plenty of new providers cropping up to help businesses make the most out of their technology investment.
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.
In the interest of helping you understand how three of the leading marketing automation platforms; Pardot vs Hubspot vs Marketo, compare, let’s discuss their differences.
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
Ready to run a Pardot audit on your account but not sure where to start or how to proceed? We’ve got a handy Pardot Audit Checklist right here that will guide you through each step.
Pardot's dynamic content is super useful for emails and form thank you content but did you know you can use it on your website too? Watch our video on how to use Pardot dynamic content on your website.
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. We break it down for you here.
Pardot Connected Campaigns are a game-changer. If you're not using this, take a look at how to turn it on and why it's so powerful for reporting.
A comprehensive guide to developing responsive Pardot Landing Pages, Forms and Emails.
Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020.
Both software are owned by Salesforce and both are automation & digital analytics platforms. How to know which is right when it's Pardot vs Marketing Cloud.
Get your daily dose of marketing automation tips and guidance from experts with great online resources. These are your daily marketing automation must-reads
11 of the best features you need to know about to ensure you're getting the most out of your marketing automation investment. Read the Pardot feature list
Setting up the best marketing attribution model in Pardot can help you to prove which campaigns are contributing towards conversions and won deals in Salesforce. Level up your Pardot reporting with this tool!
It's a question I get asked often, why move over to Pardot forms rather than use Pardot form handler and keeping the same process? Here's why I recommend
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. With this type of software in your arsenal of marketing tools, you can show the journey of your prospects from their initial touchpoint online, to their moment of conversion with sales.
Get help deciding whether to recruit an independent freelance consultant for your Pardot requirements or employ a go-to Pardot agency to support and scale your MA activities. Type ‘pardot agency’ into Google and you’ll receive over 380,000 results. Switch that second word out to ‘freelancer’ and the number of results jumps to more than 430,000.
Don’t you just hate it when you want to quickly find a sentence from the Pardot documentation that validates what you thought, but what you thought would take 2 minutes eventually turns into an endless pit of searching, worse than any YouTube hole you’ve ever gone through and before you know it you’ve spent at least half an hour looking at the same articles…
If you're just about to do your Salesforce Pardot integration, stop and read this article first! Learn the common mistakes we see marketers make and why you need to avoid them
Pardot quick start packages usually aim to get you up and running fast, so you can begin automating marketing processes. However, for those who would rather do this work in-house, getting started with Pardot is potentially the most challenging part of adopting your new marketing automation software.
Don't get caught up with a Pardot partner that can't deliver what you need. As you venture into the MA world or seek to upgrade your automation capabilities, consider these points when choosing your support.
Trying to decide between multiple marketing automation software? Learn what Pardot is and what it can help you and your marketing team achieve.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
Be prepared for GDPR with this simplified guide for marketers.
How to do a quick audit of your Pardot set up by visualising what you need.
Pardot landing pages provide many benefits and can be as flexible as you need them to be. Find out why they're so great here.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business.
With Pardot's Engagement Studio, ABM has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account.
You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice.
Inbound marketing is even more effective when combined with marketing automation. Find out how you can convert more leads by combining the two.
Pardot content regions can be used to save time and ensure your templates are secure and replicable. Understand content regions and learn best practice here.
Need ideas for your next Pardot Engagement Studio? Get inspired and learn how to manipulate the tool by reading our overview of the Engagement Studio here.
Take a look at how your SaaS platform can integrate with Salesforce and Pardot with this free systems architecture diagram designed by Macram.
Scoring & grading can excel your Pardot strategy to the next level. Learn more about a blended scoring & grading model here and how to follow best practice.
Best Practice: Learn how Pardot should be used with Salesforce and how to manage data in both systems. Includes a visual illustration of the two systems.
Pardot Repeat Automation Rules are a game changer and can revolutionise the way your marketing automation tool is set up. Learn how to use them here.
Need help understanding the Pardot Lifecycle Report? Get up to speed with the different lifecycle stages with this helpful, free infographic from MarCloud.
Pardot Landing Page Templates are versatile, flexible and give you the freedom you need to build effective marketing campaigns. They can be as flexible as you need them to be!
Implementing Pardot doesn't have to be difficult. Read through our comprehensive guide to learn what to expect from your implementation project.
Pardot retargeting. It's a thing. With the Engagement Studio, it's opened doors for how you engage with prospects. Here's how to do it.
Pardot tips to help you make the most out of your Pardot platform. Start optimising your marketing automation with these quick wins and useful tricks!
Salesforce & Pardot are perfect partners and their integration is remarkable. Find out what its all about here and why the pair work so well together.
A Pardot audit will allow you to understand the areas in which you are performing well and identify where you need to improve. Get to grips with it here.
Marketing automation can be the key driver in optimising sales processes for your business. Here's an example of how this can be set up in Pardot.
Find out what a Pardot audit actually is, what it really means to you and the actionable recommendations that come subsequently. A must read for Pardot users!
