The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts, if we have the right basics in place.
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As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta. What’s the difference between third-party and first-party cookies? We explore in this article.
A brand new Pardot email builder is actually happening… and the best news is that it will be made available to all Pardot editions. The New Drag-and-Drop Pardot Email Builder is going to make the way we create emails a whole lot easier.
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes. Pardot allows us to report on a variety of stats across different marketing assets.
Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, there are plenty of new providers cropping up to help businesses capitalise on their technology investment.
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.
The team at MarCloud have a Pardot email template library, full of pre-built templates for the key campaigns that every Pardot B2B marketer needs in their back pocket.
There’s a little more to Pardot and Salesforce integration and it’s important to do all of the set up before importing any data.
Salesforce Data Loader helps ensure our imports are as straightforward and pain-free as possible. Detailed below are the top five questions we hear...
Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!