Recent Pardot Help Articles
How to Extract Data From Salesforce CRM
Knowing how to export data from Salesforce is a basic task that all CRM users should know. Here's how to do it with some examples of use cases.
Understanding Pardot Notifications for User Email Preferences
Understand Pardot notifications for email preferences so you can receive the right types of alerts when the leads you are interested in are active and cut the unnecessary emails.
How to Plan a Pardot Nurture Campaign Using Engagement Studio
Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
Pardot Lead Scoring Best Practices for Success
Pardot Lead Scoring is one of those sophisticated marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. This post talks through the best practices for improving your Pardot lead scoring.
Why B2B Marketing Automation is the Key to Demonstrating ROI
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. With this type of software in your arsenal of marketing tools, you can show the journey of your prospects from their initial touchpoint online, to their moment of conversion with sales.
Pardot Agency vs. Freelance Consultant: Your Options Explained
Get help deciding whether to recruit an independent freelance consultant for your Pardot requirements or employ a go-to Pardot agency to support and scale your MA activities. Type ‘pardot agency’ into Google and you’ll receive over 380,000 results. Switch that second word out to ‘freelancer’ and the number of results jumps to more than 430,000.
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