Recent Pardot Help Articles
Customising Your Salesforce Dashboards for Easy Reporting
The point of setting up Salesforce dashboards a certain way is to deliver information to your users in the ways that work best for them. This makes reporting easier, and much more user-friendly.
Pardot Hard Bounced vs Opted Out vs Do Not Email: A Guide
There are a handful of reasons we may not be able to email prospects in Pardot. The three most common are when a prospect is marked with either ‘Opted Out’, ‘Do Not Email’, or the dreaded ‘Pardot Hard Bounced’.
How Marketers Can Show Pardot ROI to the C-Suite
Pardot requires a decent chunk of marketing or IT budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by demonstrating clear marketing and Pardot ROI.
MarCloud Consulting Wins Global PR & Marketing Excellence Award
MarCloud Consulting has been awarded ‘Campaign of the Year’ in the 2020 Public Relations and Marketing Excellence Awards!
Pardot Lists vs Tags: Which Is Best?
It’s an ongoing debate in the Pardot community whether we should use lists or tags, they’re both very useful and both offer ways to provide structure and segment your prospects.
What Do We Need For Great Pardot Lead Generation?
The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts and helps us improve but only if we have the right basics in place.
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