When it comes to creating responsive Pardot email templates, there is plenty to consider. Everything from deliverability to design and layout can affect the success of your campaign, which is why it’s great to have a little guidance.
Anton Minnion
3 mins
With this in mind, we’ve put together a ‘cookbook’ containing the top Pardot email template examples. Consider it your go-to recipe book for tasty Pardot email templates!
Based on our experience, there are a handful of email templates most marketers need. These are the ones we’ve included in the Pardot Email Cookbook and they include:
Product/service launch
Event
Newsletter
Sales outreach
Lead nurture
Like any good cookbook, along with an image of each delightful email dish, you’ll find a list of the ingredients to include and why your audience will love it.
Not only this, we’ve included considerations for getting your kitchen in order and making sure you’re able to achieve top deliverability rates, as well as plenty of tips and best practices for writing great email content.
Lastly, your copy of the Pardot Email Cookbook comes with cooking techniques aka, your options for DIY-ing the email template or ordering one of our readymade, tried-and-tested templates.
The full eBook contents look like this:
What to expect from the cookbook
Meet the author
Getting your kitchen in order
Pardot email recipes
Dish 1 - Product launch
Dish 2 - Event
Dish 3 - Newsletter
Dish 4 - Sales
Dish 5 - Lead nurture/top of mind
Readymade email templates
Caution: the food analogies inside may cause your mouth to water and/or hunger pangs.
Download the ‘Pardot Email Cookbook’ today.
Of course, if you find yourself stuck or have a question as you read through, MarCloud is here to help. Send us a message and we’ll be in touch.
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
Based on the experience of our team at MarCloud, we’ve put together a recipe book for the top five Pardot email templates we know most marketers need. Inside, you’ll find quick tips for getting your kitchen in order, first and foremost. Along with the key ingredients all templates should contain.
Download Pardot Email CookbookGone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.
Tom Ryan
2 mins
The demands on modern marketers are greater than ever and often, sophisticated personalisation can suffer as a result. By ‘sophisticated’, I mean personalisation efforts that span the full customer lifecycle, delivering an integrated and impactful experience for your customers at every touchpoint. Pardot personalisation at this level is entirely possible but sometimes overlooked or written off as “too hard”.
Tom Ryan
2 mins
When it comes to event marketing, it’s no longer enough to send a few promotional emails and hope people show up. To truly drive registrations, engage attendees, and deliver measurable results, you need an efficient, personalised approach - one that takes full advantage of automation tools like Salesforce’s Engagement Studio.
Triana Jarman
3 mins
Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
Reach the highest state of Salesforce marketing so you can save time, deliver quality leads, and generate more revenue using Marketing Cloud Account Engagement (Pardot) and other Salesforce platforms. Whatever your current circumstance, we'll get you to a place where everything works.
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
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